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Local Industry of Mataian Community, Guangfu Township, Hualian County  
Location: Mataian Community, Guangfu Township, Hualian County
Local Characteristics: Tourism and leisure industry, Amis Tribal Crafts Industry, Woodwork, Mataian Aboriginal gourmet food

1. Description of Industry Characteristics
Mataian Community is an aboriginal town with a special geographic environment and humanistic disposition. Its swamp landform not only provides the growth environment for a variety of special plantations but also nurtures aboriginal culture; It offers excellent business opportunities grounded in pure community folk customs, solid clustering of tribes, abundance of leisure resources and other outstanding conditions.

2. Origins of the Guidance Project
In 2001, a consultant of a new-style intellectual property development company, Chao-chang Liao, went to Hualian with the intention of exploring and learning and visited the Chief of the Cultural Bureau, Han-ying Huang, who described to him the focus of the Community Small Business Guidance Project promulgated by the Medium and Small Business Administration of the Ministry of Economic Affairs in 1999. His presentation showed that the purpose of community industry guidance is to increase operational capacity of small businesses and strengthen the survival and development basis thereof while establishing a positive interaction between and amongst small businesses and residents.
The two conducted item-by-item discussion on the development basis and resident interactions targeting the six points of the Collective Community Construction of Hualian County; the result reached was that Mataian Community is the most suitable to receive small business guidance from the Medium and Small Business Administration of the Ministry of Economic Affairs. Such evaluation was vindicated four years later. The business conditions of Mataian are without doubt the most complete. It is the most ideal and most suitable for community small business guidance whether from the point of view of humanism, geography, customs or conditions of the local people.

3. Guidance Subjects
Huafu Township of Hualian County is located in the mid-region of Hualian County. The two largest Amis Tribes of Taiwan are located there. Kuangfu town's aboriginal residents make up 48% of the entire township, a total of 7000 people, mostly engaged in agriculture and they are unfamiliar with industry operations. As such, even though the town has intensified cultural resources and beautiful cultural traditions, it has never been able to drive profitable growth or develop cultural industries. As such, the town has been anticipating that the government could offer appropriate guidance and assistance.
The Amis is the largest tribe of the 14 recognized aboriginal tribes of Taiwan; and Mataian is the community with the greatest number of Amis people. As such, choosing Mataian as an example for promoting community small businesses has significant meaning from the perspective of balancing suburban and urban development.

4. Guidance Focus
1. The elegance of the Amis: Conduct cultural guidance, including innovation of traditional crafts and reproduction of tribal elegance.
2. Wetland eco-tourism: conduct ecological guidance including operation of tour groups and wetland ecological education.
3. Fine cuisine farmhouse homestays: conduct industry guidance, including guidance on store operation, business strategic alliance and promotion of organic operations.

5. Results and Benefits of Guidance
1. Research and Create Great Flavor
In the past, people had the impression that the only thing eaten by the people of Mataian is bitter wild vegetables or some unique foods. After the stationing of the guidance teams of various new-style companies, Mataian has been planning the operational direction of restaurants. Hence the entire community's restaurants have different unique themes. Nowadays when tourists visit Mataian, the food enjoyed is more refined. In the future, restaurants will also let customers have double enjoyment combining knowledge and aesthetics. That way, the old ¡§food hall¡¨ will become a knowledge platform and can infinitely extend its ¡§value space¡¨.
2. Increase in the number and quality of Homestay Accommodation
Years ago when you stayed in Mataian, you would have only one choice. Nowadays, more homestays are being opened with the entire community having 60 or 70 more beds available than before. The interiors are decorated very elegantly whereas the food and drinks have been adjusted to be more enjoyable and the ¡§accommodation quality¡¨ has improved.
During the four short years of guidance, the entire community has prospered. The markets have grown. As for tourists, because they are able to stay over, they spend a longer time there and the variety of consumption has become abundant, leading to smooth and mature cooperation among the small businesses in the community.
3. Easy-Access Transportation
Years ago trains out of Mataian were often suspended due to bad weather. Nowadays visitors can take planes, trains or cars to Mataian. Hence the future development of Mataian will not be limited by congestion on highways and will not be threatened by railroads being cut-off. We can be completely confident about the development of tourism businesses of Mataian in the future due to convenient transportation.
4. Multi-channel Community Learning
For four years, the residents of Mataian have not only received guidance from the Medium and Small Business Administration of the Ministry of Economic Affairs with increased knowledge in operations; they have also equipped themselves with planning capability, knowing how to fight for resources from other government institutions. The assistance of the Council of Indigenous Peoples, the Agricultural Committee, the Ministry of Education, the Tourism Bureau and other entities of the Executive Yuan has greatly improved the entire knowledge and learning environment and tourism hardware facilities of Mataian.
5. Infinite Tourist Value
Community residents have utilized a wasteland of a size of 10 or more hectares owned by the Taiwan Sugar Corporation that had been unused for a long time. By planting a large volume of sun hemp they have made the world's largest green maze; from this, hundreds of thousands of explorers will pour in annually, bringing income in the millions of dollars through ticket sales, which could in turn possibly bring the local businesses of Mataian tens of millions of dollars in sales.